Privacy & Security Policy

We take privacy and security seriously at Our Privacy and Security Policy detailed below clearly explains how and when we collect information from our customers, how we manage and use it and how customers are able to access and limit the way in which we use this information.

Information Collection & Safeguarding

As detailed below, we collect customer information when you sign up to our mailing list, place an order as a guest, place an order and create an account at the same time, review a product or contact the customer care team. We have taken both physical and electronic measures to safeguard your information. All sensitive information is transferred under the SSL (Secure Sockets Layer) protocol.

Data Protection Act

We take all steps possible to comply with the principles of the Data Protection Act 1998, the full details of which can be found at the below location.

Our compliance with the Data Protection Act 1998 means we will not sell, rent or share information we collect on our customers with any third parties unless required to do so by law or when arranging to deliver with delivery services.

What we collect

We may collect the following information from our customers:

  • Name
  • Contact information including email address and telephone numbers
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers
  • For the exhaustive list of cookies, we collect see the list of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Delivery of purchases made via
  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
  • Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

SSL Internet Traffic Security

We have taken all appropriate security steps to ensure that all information transmitted during the registration, account maintenance and checkout process has been made secure. We use one of the leading SLL systems, GeoTrust SSL certification which offers up to 256-bit encryption. The presence of HTTPS at the being of a pages URL indicates we use of the SSL transfer protocol and is also indicated by the padlock symbol shown at the top or bottom of your browser depending on the browser type.

Some of the SSL secured pages of are as follows:

  • Checkout page
  • Account login page
  • Account page
  • Order details page

Payment Information

We do not collect any payment details ourselves which is a common method used by online retailers to ensure that sensitive payment information is handled by only the most secure systems.

We currently use two payment processing services to collect money from our customers :

  • Paypal -  allows payment via a Paypal account or major credit or debit cards
  • Secure Trading Limited - our chosen credit are processors and allows payment via major credit and debit cards

Both are fully compliant with the Payment Card Industry Data Security Standard (PCI DSS) meaning they take all required measures to ensure the security of sensitive payment information.

For further information regarding the safety and security of and Secure Trading Limited please see the below links:

You may also pay for your order by cheque or postal order. Please contact us if you would like to make payment in this way.

Product Reviews

When submitting a product review on, one of the customer care team will review the text content and if approved and published, we will display your first name above your review text. When a review is submitted, you agree that can use your review text and your first name for promotion purposes both on and via our mailing list. You can ask for your review to be removed at any time by contacting customer care via our 'Contact Us' page.

Customer Care

When contact is made to through our customer care channels (Direct Email or our 'Contact Us' page) we may collect identifying information such as your name, email address and telephone number which we use to help provide efficient responses to queries. We may retain this information to help better understand any future queries. At any time you may request that this identifying information is removed from our system. We may use feedback to make changes to our product range or to and our promotional material.

Emailing List have an open mailing list which can be subscribed to by users with out without accounts. On joining this Emailing list we will collect your email address and first name only. We will use this information to send promotional material regarding our new and featured products. Some emails may be tailored towards individual users based on other information we have collected. It is possible to unsubscribe from this listing at any point by using the ‘unsubscribe’ link at the bottom of all newsletter emails. You may also contact customer services to unsubscribe but please note there may be a delay between notifying us and being removed from this list, in which time you may receive emails from the mailing list.

Contact Us

If you have any questions regarding our Privacy and Security Policy or would like to request a copy of all information we hold for you or would like to inform us of data anomalies, please feel free to contact us, we would be happy help.

Contact page: 'Contact Us'

Mailing address:, 25a Blakebrook, Kidderminster, Worcs, DY11 6AP, England

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CARTThe association with your shopping cart.
CATEGORY_INFOStores the category info on the page, that allows for displaying pages more quickly.
COMPAREThe items that you have in the Compare Products list.
CURRENCYYour preferred currency
CUSTOMERAn encrypted version of your customer id with the store.
CUSTOMER_AUTHAn indicator if you are currently logged into the store.
CUSTOMER_INFOAn encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDSStores the Customer Segment ID
EXTERNAL_NO_CACHEA flag, which indicates whether caching is disabled or not.
FRONTENDYour session ID on the server.
GUEST-VIEWAllows guests to edit their orders.
LAST_CATEGORYThe last category you visited.
LAST_PRODUCTThe most recent product you have viewed.
NEWMESSAGEIndicates whether a new message has been received.
NO_CACHEIndicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history if you have asked the site.
POLLThe ID of any polls you have recently voted in.
POLLNInformation on what polls you have voted on.
RECENTLYCOMPAREDThe items that you have recently compared.
STFInformation on products you have emailed to friends.
STOREThe store view or language you have selected.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDSThe products that you have recently viewed.
WISHLISTAn encrypted list of products added to your Wishlist.
WISHLIST_CNTThe number of items in your Wishlist.


Google Analytics Cookie Usage

Below are the cookies created through our use of the Google Analytics ga.js statistics file which allows us to track the usage of

COOKIE nameCOOKIE Description
__utmaUsed to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exist. The cookie is updated every time data is sent to Google Analytics.
__utmbUsed to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exist. The cookie is updated every time data is sent to Google Analytics.
__utmcNot used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
__utmzStores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
__utmvUsed to store visitor-level custom variable data. This cookie is created when a developer uses the&nbsp _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.


Physical Safeguards

We operate physical safeguards which include password restricted access to customer billing, shipping and order information for both the customer and staff. We strongly recommend that customers to not disclose their account password. Customer password information is never requested or known by staff and the password reset process is private and fully automated. Customer information is only made available to staff who require such information to facilitate order processing. All staff and administration areas of our website is full SSL encrypted.

Sharing of Information

The only information we share with other bodies is the shipping address and telephone number collected when you place an order. This address information will be used when processing your order with the postal or courier service used and is for the sole purpose of delivering your order. These companies are not authorised to use this information for any purpose other than the delivery of your order. No other identifying information is shared with any other organisation. We may disclose information about you if requested to do so by law, government or court order.

Retention of Information

Information is retained for as long as required for the sole purpose that we collected it for or as required by law. Information data is sorted within a password protected encrypted database. We may destroy any collected information at any time.

Third-party HTML Links

Our site may contain a small number of third-paty links. We hold no control over the content of these links and accept no responsibility or liability for their content or the content of the third party website as a whole. We do however try to ensure that these links have been reviewed and confirmed appropriate for all visitors.

Sale of Business

In the event of the sale of, all or portions of the information we have about our customers may be transferred to the acquiring third party.

Changes To Policy

We may make changes to this Privacy and Security Policy at any time. All existing customers will be informed via email of any such changes. We will treat your information as defined in the Privacy and Security Policy which was issued at the time of data collection.

Your Rights

You are entitled to request a written copy of all information we hold about you. You are entitled to request we destroy any information we hold about you. You are also entitled to request that we do not send you any type of marketing information. Information regarding our marketing and contact details can be found within this policy.